Hvid Knitwear

Hvid is a Belgian clothing brand offering ultra-soft merino wool knitted accessories for babies and children up to 10 years old. Using 100% OEKO-TEX®-certified, mulesing-free merino wool, Hvid creates long-lasting, high-quality garments that can be worn all year round thanks to the wool’s thermoregulating property.

From beanies to blankets, booties, scarves and soft toys, each Hvid piece is made in small quantities in a family workshop not far from the founders’ home. Experience the quality of Handcrafted Merino Wool Baby Apparel from Hvid Knitwear.

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    Hvid Knitwear

    Hvid 100% Merino Wool Baby Accessoires

    Hvid is a Belgian baby brand renowned for its ethical production and sustainable approach to creating high-quality baby essentials. Their products are carefully crafted with only natural materials, focusing on both durability and comfort, making them loved by parents worldwide.

    All of Hvid’s items are produced with care, from their family home in the Belgian countryside. The brand takes a hands-on approach, ensuring each product is crafted, finished, and quality-checked in-house before being shipped. Hvid also partners with local social workplaces, giving employment opportunities to those who may not be able to work in traditional jobs, further reflecting their commitment to ethical practices.

    Hvid’s range of baby products is made from 100% merino wool, known for its sustainability and softness. This eco-friendly material is biodegradable and long-lasting, ideal for sensitive baby skin. The brand sources its wool from top-tier Italian mills that use renewable energy and follow stringent environmental regulations.

    Some of Hvid's most popular products include:

    • Baby Booties: These soft, woolen booties are perfect for keeping little feet warm and comfortable. Loved for their secure fit and timeless design, they're a must-have for newborns.
      Beanies and Scarves: Hvid’s beanies and scarves are made from the same luxurious merino wool, offering warmth, comfort, and style for both babies and children.
    • Titi Comforter: The Titi, a comforter made from merino wool, provides warmth and a sense of security, becoming a baby’s go-to cuddle companion.
    • Teddy Tokki: A cuddly friend made from soft wool, the Teddy Tokki is designed for endless snuggles. It's lightweight, breathable, and perfect for babies and toddlers alike.
    • Wool Blanket: Hvid’s merino wool blankets are incredibly soft, breathable, and thermoregulating, making them suitable for use year-round. These blankets keep babies comfortable whether at home or in the stroller.
    • Hvid Cocoon: The Cocoon is a versatile, swaddle-like sleep solution that keeps babies snug and secure, promoting better sleep. Its unique design ensures babies stay comfortably wrapped without overheating.

    With a focus on slow fashion, Hvid creates timeless pieces that are built to last. Each item, whether it's a warming baby beanie, or a cozy woolen blanket, is designed to provide comfort and joy, helping families cherish the early years of parenthood.

    A La Gentile Story

    About La Gentile

    Hey, I’m Els Gentile, mom of two and the proud founder of La Gentile. What started as a small, personal project quickly grew into something truly special within just two years — a dream come true.

    With a deep love for beautiful, high-quality products, I’m always on the lookout for the most special children’s brands — both locally and from around the world. Each piece is carefully selected with attention to detail, quality, and timeless style. We hope you love everything we’ve curated just as much as we do.

    Our Collection

    La Gentile offers a thoughtfully curated selection of premium baby and kids brands. From trusted essentials like Hvid Knitwear, Joha, and Gray Label to exclusive labels that are uniquely available in Europe through La Gentile, such as Ziggy Zaza, Juni, All Small Co and Spicy Dugong.

    Our collection brings together timeless baby basics and standout pieces with unique prints, making it easy to create a stylish and long-lasting wardrobe for your little one. Sizes range from newborn up to 12 years.

    Living & Toys

    Beyond clothing and care products, La Gentile offers a beautiful selection of home decor, toys, books, and furniture. Designed to transform any nursery, kids’ room, or playroom into a warm and inspiring space.

    Discover unique pieces that are not only delightful to look at but also made to be loved and played with. Our Living & Toys collection features brands such as Charlie Crane, A Zoo on my Wall, Rex London and Moonboon.

    Shop with Us

    Found something you love? Don’t wait too long — many of our items are exclusive and sell out quickly. Take your time to explore, get inspired, and enjoy the experience. Don’t forget to subscribe to our newsletter and receive 10% off your first order.

    Enjoy Shopping!

    Love,
    Els Gentile

    Our Promises

    🎁 Free Gift Wrapping

    Sending a gift? Let us know in the comment section at checkout and we’ll wrap it beautifully for you.

    🌍 Worldwide Shipping

    We ship worldwide. Enjoy free shipping on orders over €50. You can find full shipping rates and details on our shipping page.